European Demand for Hygiene Papers Grew in 2020
Despite the COVID-19 restrictions affecting the ‘away-from-home’ markets, the domestic demand for hygiene papers has been relatively positive
Yesterday, February 10, CEPI (Confederation of European Paper Industries) announced that despite the slowing down of the European economy and the sanitary restrictions, most of the mills ran without disruptions in 2020; even if some operated at reduced speed because of lower levels of demand.
According to preliminary figures, the domestic demand for hygiene papers has been relatively positive in 2020, despite the COVID-19 restrictions affecting the ‘away-from-home’ markets. Tissue and hygiene products are of vital importance to citizens and offer the safest option, particularly to implement the recommendations issued by national governments and the World Health Organization (WHO). Sanitary and household paper manufacturers’ output increased by 1.9% compared to 2019.
“The European pulp and paper industry’s priority in 2020 has been to ensure that EU citizens can access the products they need for hygiene, health and food purposes. We have been relentlessly working with other industries along the value chain to guarantee security of supply to citizens. Our industry data now shows that crisis and the periodical lockdowns have accelerated consumption patterns change and will have a long-lasting impact on markets,” commented Jori Ringman, Cepi Director General.
