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Georgia-Pacific breaks ground on $500 million addition to Green Bay mill

The improvements will allow the expansion of G-P’s premium brands and support the growth of current and potential customers’ premium private label brands

A $500 million expansion is underway at Georgia-Pacific’s Broadway mill. The groundbreaking of the addition began on Wednesday, July 20. The project was announced last December when GP reported that it has made a ‘significant investment’ to expand on its Broadway Mill in Green Bay, Wisconsin.

The investments will significantly enhance the company’s retail consumer tissue and towel business. The new papermaking complex will include building a new paper machine using through-air-dried (TAD) technology and adding associated converting equipment and infrastructure.

The improvements will allow the expansion of Georgia-Pacific’s premium brands and support the growth of current and potential customers’ premium private label brands. It’s expected to be complete in 2024.

A rendering of Georgia-Pacific’s $500 million expansion at the Broadway Mill in Green Bay.

“This truly is an investment in our customers and consumers who value the quality of our products,” said Christian Fischer, Georgia-Pacific president, and chief executive officer. “We appreciate the local community, Brown County, state officials, and all of our employees’ hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long-term.”

Over 100 jobs will be created to operate the new complex, in addition to the mill’s 850 current employees. The project will have as many as 500 construction and contract-related workers onsite at the mill throughout the project timeline.

The Green Bay Broadway mill currently operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins, and facial tissue for retail and away-from-home use. The capital investment at Georgia-Pacific’s Green Bay facilities has totaled more than $700 million since 2006.

“This major investment into our Green Bay facility will help Georgia-Pacific continue our focus on transforming manufacturing equipment and processes that result in better employee safety, environmental performance, reliability, and quality,” said Tim Ellsworth, vice president of Green Bay Operations.

Georgia-Pacific operates seven facilities and employs nearly 2,100 people with total annual compensation and benefits of more than $400 million in Wisconsin.

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