Luvs donates over 225,000 diapers and launches charity initiative with Feeding America

Luvs, the diaper brand by Procter & Gamble, has announced the continuation of its partnership with Feeding America, the largest hunger-relief organization in the United States, to assist families during the holiday season. As part of the initiative, over 225,000 Luvs Platinum Protection diapers will be donated to families in need in Cincinnati and Milwaukee, ensuring access to essential child care items.

In addition to the donation, Luvs has launched the “LuvsGiving” giveaway, which will award one participant a year’s supply of diapers and allow the winner to choose a Feeding America partner food bank to receive an additional donation of Luvs diapers.

PROVIDING DIAPERS IN THE U.S.

In the United States, one in three low-income families struggles to afford basic household essentials like diapers, which are vital for children’s health and comfort. Feeding America emphasizes that, alongside food, items like diapers are crucial for the well-being of many families.

“No family should have to choose between providing food or diapers for their children”, said Jess Davidson Fernandes, Luvs Brand Director at P&G. “By partnering with Feeding America, Luvs is helping parents ensure their children’s well-being while alleviating some of the stress and financial burden they face. We understand that diaper need is a critical issue affecting millions of families across the country and we’re proud to be able to support families through this donation”, concluded.