P&G invests in the use of alternative fibers to manufacture its products
The company continues to make significant investments in fiber alternatives from non-wood sources
As part of its commitment to achieving its ESG goals, the consumer goods multinational P&G continues to invest in research into the use of alternative fibers in the manufacture of its products.
In July of this year, the company announced the development of Charmin Ultra Eco, a toilet paper made from bamboo fibers – a renewable and fast-growing resource. The product uses only sustainably sourced bamboo and promises to deliver the usual strength and softness for which Charmin products are already renowned.
“P&G is helping to ensure that no one has to choose between the products they use today and what they hope to preserve for tomorrow. As part of this effort, we are accelerating our sourcing goals and continuing to use alternative fibers like bamboo for our superior products,” writes the company, on its website.
In addition to the development of bamboo-based paper, P&G announced that it continues to make significant investments in innovative fiber alternatives, committing at least $20 million towards this purpose over five years.
“Our goal is to develop fibers that are consumer-preferred, sustainably sourced, and can be produced at scale. While no non-wood fiber source meets these criteria yet, we continue to work with external experts to find disruptive solutions”, the multinational commented.
The company claims that finding fibers from sources other than wood has proven to be a challenge, as the available alternatives often come with trade-offs in product-to-consumer performance or lack of sufficient supply chain scale.
In a productive way, P&G has identified more efficient uses of recycled fiber in cardboard and packaging, so it has committed to using 100% recycled fiber in its packaging by 2025.
“We remain committed to continued investment in non-wood fiber innovation, as the work to bring these products to market at quality and scale will be significant. Responsible sourcing is essential to our business and, more importantly, for the environment and the people who depend on it. That’s why we’re committed to keeping forests as forests – now and for generations to come.”
