North American Tissue NewsPersonal Care

Poise Launches Ultra Thin Pads with Wings

The product is available at major retailers and online

Kimberly-Clark’s Poise brand is telling bladder leaks to ‘bounce’ with its new Poise Ultra Thin Pads with Wings, available at major retailers and online. The Poise brand’s thinnest pads, now with an option for stay-in-place wings, guarantee up to 100% clean, dry, fresh protection from bladder leaks.

To introduce the new product and help the 84% of moms planning more fun this summer, Poise is hosting a bounce house tour in partnership with Big Bounce America. Knowing bouncing and other activities may worry the one in three women that experience bladder leaks, the new Poise Ultra Thin Pads with Wings gives women the confidence to pursue summer fun.

Poise encourages women to experience the fresh protection of Poise Ultra Thin Pads with Wings in the world’s biggest bounce house, with activations beginning in May in New York, Minneapolis, Detroit and Chicago. Data shows:

  • Moms who have experienced bladder leaks are more likely to avoid jumping (49%) or amusement park and carnival rides (36%).
  • Two-fifths (44%) of moms who have experienced bladder leaks have had to skip or leave an event due to worry about bladder leaks, leading to ‘mom guilt’.
  • Most moms with bladder leaks (69%) still use period pads, which don’t protect from bladder leakage. Period pads are designed for slow-moving menstrual flows, while bladder leak pads are built for dribbles, bursts and gushes of pee.

Moms and women can now have less worry and more fun with the new Poise Ultra Thin Pads with Wings that wick away moisture and odor for all day protection, helping keep women 10x drier from bladder leaks than the leading period pad.

“Nearly half of all moms feel forced to miss out on fun with family and friends because of bladder leaks. Poise believes this is unacceptable and is providing a product that allows all women to be their true selves,” says Paige Chapman, Poise senior brand manager. “That’s why after these last two years, we’re inviting women to step out and actively pursue summer fun, knowing they have the fresh protection of Poise Ultra Thin Pads with Wings.”

Dedicated to shattering stigmas surrounding women’s health, Poise is also partnering with Jade Roper and Carly Waddell, co-hosts of the “Mommies Tell All” podcast, to get real about bladder leaks. Throughout the summer, Jade, Carly and mom influencers will ignite honest conversations with all women about experiencing – and overcoming – bladder leaks.

“Carly and I launched our ‘Mommies Tell All’ podcast to put all mom-life topics on the table, so no woman feels alone, and part of that conversation includes bladder leaks,” says Poise partner Jade Roper. “We all struggle behind the scenes, which is why it’s so important that Poise is helping shatter stigmas and encouraging dialogue around real, daily motherhood experiences like bladder leaks.”

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