Procter & Gamble bets on a comprehensive water management strategy
Plan includes reducing water consumption in its operations, restoring water in 18 water scarcity areas and responding to challenges through innovation and partnerships
Last week’s World Water Day serves as a catalyst to help change the way people use and manage water. With water scarcity a growing global threat, the world must come together to accelerate change to solve the water and sanitation crisis.
“Water is an important and valued natural resource for everyone, and it’s important for making all and using most of P&G’s products,” said Shannon Quinn, global water stewardship leader, P&G. “We have a key role to play, which is why we’re working to build a water positive future.”
Procter & Gamble’s comprehensive strategy includes reducing water in its operations, restoring water in 18 water-stressed areas around the world and responding to water challenges through innovation and partnerships. The company continues to work to use less water when making its products and to recycle more than 3 billion liters of water in its facilities every year.
Working with on-the-ground partners who have a deep knowledge of local water challenges and solutions, P&G supports long-term projects that improve, manage or protect freshwater resources in areas where the company operates.
World Water Day is grounded in collaboration and unlocking new approaches to solve water challenges. Through longstanding partnerships, P&G brings its experience in innovation and consumer understanding to advance more sustainable and equitable everyday solutions.
ACTIONS
P&G is using its expertise in water chemistry and water efficiency products to make everyday life more sustainable as a founding member of the 50 Liter Home Coalition, a global collaboration of leaders from public, private and non-governmental organizations whose goal is to reinvent the future of cities water use.
The company and its brands are developing innovations that reduce, reuse or eliminate water to help create a resilient, low-carbon water future where 50 liters of daily water use per person feels like 500 – the average per capita daily household water use in some parts of the world.
The multinational also partners with organizations committed to providing sustainable solutions, including the Pamoja Project and Waterboys, an initiative run by the Chris Long Foundation, which builds solar-powered deep wells in East Africa.
P&G continues to create products that deliver superior performance while enabling consumers to conserve water at home. The aim is to help build a water-positive future that can sustain people and nature, now and for generations to come, while continuing to increase your understanding of the complex challenges facing the world’s water resources.
Learn more about P&G’s global strategy for positive water management by clicking here.
