Suzano, the world’s leading eucalyptus pulp producer and a global benchmark in the manufacture of bioproducts developed from eucalyptus, was highlighted in the Brand Finance Brasil 50 2021 ranking as the fastest growing company in brand value in Brazil.
The company was recognized by the survey as one of the 50 most valuable in the country, even with the Covid-19 pandemic. Some of the criteria analyzed are reputation, innovation, cost-effectiveness, emotional relationship, recommendation and quality.
The ranking counted on the participation of more than 50,000 consumers and financial data collected in 29 countries and pointed to a 184% growth in the value of the company’s brand. The result was driven by its strong financial results, its long-term goals – the so-called commitments to renew life – with a focus on climate change, poverty reduction, sustainability, diversity and inclusion.
By 2030, Suzano plans to offer 10 million tons of products of renewable origin, developed from biomass, remove more than 40 million tons of carbon from the atmosphere and also contribute directly to the 200,000 people installed in the regions where it operates. get out of the poverty line.
Another factor responsible for the performance was the merger between Suzano Papel e Celulose and Fibria, completed in 2019, which contributed to the new brand, Suzano S.A., being valued at R$2.9 billion.
“Being recognized by Brand Finance reinforces that we are on the right path in the work of building and evolving our brand, which has been increasingly present in people’s lives, not only through our products, but also through our positioning on issues essential for society, such as the environmental, social and governance agenda. We continue to build and strengthen our culture, and we believe that our purpose of renewing life from the tree will take our brand even further,” says Marcela Porto, head of Communication and Brand at Suzano.
The pulp giant is also part of the Dow Jones Sustainability Index – Emerging Markets (DJSI) 2020-2021 – and the Stock Exchange’s Corporate Sustainability Index (ISE) portfolio, in addition to having more than US$ 2 billion in bond issues linked to ESG criteria.