On March 8th and 9th, the Tissue Summit Brasil 2023 was held, the main event in the tissue paper and personal care markets in the country, which brought together major brands and industry executives. Conceived by Felipe Quintino, founder and CEO of Nexum Group, this year’s event had the theme “ESG: Innovating with responsibility”. With about 300 participants, the Tissue Summit Brasil enabled connections that led to business, partnerships and knowledge exchange.
“The 2023 event surprised us a lot and positively, firstly because of the number of registrations. We doubled the number of participants compared to last year and increased the number of sponsors considerably”, says Felipe Quintino.
Another important milestone was the launch of the Tissue Summit Magazine, a publication made especially for the Tissue Summit Brasil 2023 and delivered to all participants. It contained special content on the ESG agenda, the event’s schedule and everything that is current in the tissue and personal care markets. After the successful debut, the magazine will be available in the next editions of the event in Brazil and Latin America.
This year, the event’s schedule was even more robust, full of enriching activities. There were lectures by market specialists, exhibitions and three debate panels. The special Women’s Day panel “Women in the tissue paper and personal care market” was mediated by Marina Faleiros, editorial manager of Fastmarkets Risi, and had the participation of market executives – Luciana Dobuchak, commercial director of IPEL; Talitha Lima, director of Lutepel; Regiane Herchcovitch, director of P&O and PMO at Softys; Karla Brandão, director of management and communication at Abihpec; and Hazel Villareal, marketing director South Latam at Essity.
The panel “ESG in the tissue paper market” was attended by Luciano Barboza, CEO of IPEL; Luis Delfim, director general of Softys; and Gregori Tormen, CEO of Claramax Papéis.
On the second day, the panel “ESG in the personal care market” had the participation of Heraldo Villalta, CEO of CCM; Victor Hernández, Vice President of Sales and Marketing for South Latam at Essity; Marcelo Zenni, director of operations at Softys; and Alex Ornelas, Vice President of Latam Operations at Drylock. Both panels were mediated by Felipe Quintino.
Other highlights were the presentations by experts such as Paula Ferolla, research analyst at Euromonitor Internation, who spoke about value creation in the tissue and hygiene market in Brazil; Adriano Canela, partner at McKinsey & Company, who addressed trends and opportunities beyond the core business for the tissue industry; and Dineo Silverio, CEO of ConnectTissue, who addressed ESG in practice at tissue facilities.
“The theme ESG: innovating with responsibility added a lot to the event. We were able to bring a debate about this agenda and show that it has already been applied by the tissue and personal care industry for many years, by several companies – regardless of their size – but it is not widely spoken; many industries still do not name the actions they carry out as “ESG”. In the debate that we had during the two days, the companies came out with this vision, that they already practice ESG, and I believe that now many of them will incorporate this into their agendas and start to publicize these initiatives more internally and externally”, completes Quintino.
Another novelty was the format of the event, which, in addition to the tabletops, featured stands from sponsors and exhibitors, who were able to present their solutions in an integrated and dynamic environment designed to strengthen relationships between market players.
As in the past, one of the most awaited moments was the Tissue Online Award, which honored the personalities, companies and products that stood out in the market in the last year. Aligned with the ESG theme proposed by the event, the award launched the new category “Innovating with Responsibility” and, in addition to the traditional award for manufacturers and converters, awarded the main suppliers in the tissue and personal care production chain.
“I would like to give a special thanks to all our customers, partners, sponsors and exhibitors for once again trusting our work. I would also like to thank the entire Nexum Group team for organizing yet another successful event”, concludes Quintino.
The next event organized by the Nexum Group will be the Tissue Summit Latinoamérica, on September 13th and 14th, in the city of Bogotá, Colombia. For 2024, in Brazil, the fourth edition of the Tissue Summit and the launch of the Packaging Summit, aimed at the paper packaging industry, both in March, in São Paulo, have already been confirmed.