The Navigator Company launches Amoos Boom kitchen roll
The new two-ply product expands the Amoos brand’s Tissue portfolio, combining a single-roll format with a focus on absorbency, strength and consistent performance
The Navigator Company has expanded its Tissue offering with the launch of Amoos Boom, a new two-ply kitchen roll developed to provide high levels of absorbency and strength. The launch strengthens the Amoos brand’s presence in the kitchen paper segment in the Iberian Peninsula, where single-roll formats have a significant share of the category.
Amoos Boom is positioned as a new option within one of the most relevant segments of the kitchen paper market. The product combines a format widely valued by consumers with a proposal based on raw material quality, consistent performance and competitiveness.
The product draws on Navigator’s integrated expertise across the entire value chain, from responsible forest management and pulp production to the development and manufacturing of Tissue products. This vertical integration and control over the fiber chain are among the company’s characteristics within the Iberian and European industry.
This expertise is largely based on the use of Eucalyptus globulus, a species used in pulp production and particularly relevant to Navigator. Its characteristics contribute to the development of products focused on quality, softness, absorbency and performance.
The launch of Amoos Boom is part of Navigator’s strategy to develop solutions aimed at the needs of consumers and customers. The company says the product is intended to address different everyday uses while maintaining quality and performance as central elements of the brand’s offering.
Amoos products have also received recognition from the market and consumers. In 2026, the brand received the Cinco Estrelas Award for the fifth consecutive year with Amoos Super Absorvente, a multipurpose paper featuring the company’s Absorb Tech™ technology.
The same year, Amoos Comfort was named Product of the Year for the second consecutive year. The toilet paper product features three plies and Air Comfort Plus™ technology, designed to provide a cushioned and protective effect.
Amoos also retained its Escolha do Consumidor distinction in the toilet paper category during the same period, maintaining the recognition received from consumers in the segment.
