Essity launches Caressa, a digital platform that revolutionizes family care by offering a subscription that brings together care essentials such as chores, medications and appointments in one app.
“Essity is committed to breaking barriers to well-being, and providing support for family carers plays an important part in this. We have developed Caressa in collaboration with this underserved, yet crucial group to support their specific needs and challenges. Our extensive experience, in-depth customer insight and focus on assistance provide us with the knowledge and capacity to broaden our offering with this new digital solution,” says Nadine Gerson Flam, Global Director Senior Care at Essity.
With the launch of Caressa, Essity is expanding into the AgeTech sector, valued at $2.7 trillion by 2025, driven by the combination of an aging population and technological advances. This platform adds to Essity’s existing digital solutions, such as TENA SmartCare and Cutimed Wound Navigator.
Global demographic growth, with a rapidly growing elderly population, creates an opportunity for innovations in the care economy. A survey by Essity reveals that 61% believe that healthcare and digital services save caregivers time, allowing them to focus on patients.
In addition to a digital marketing campaign, news about Caressa will be disseminated through Eurocarers, the European network representing informal caregivers and their organizations, highlighting their importance in the sustainability of healthcare and long-term care systems.
“Eurocarers and their affiliates work to ensure that informal care is valued and recognized as central to the sustainability of health and long-term care systems. Therefore, we view Essity’s launch of Caressa as a positive step, as it acknowledges the importance of family carers and their significant contribution to health and social care systems and the economy as a whole,” says Stecy Yghemonos, Executive Director at Eurocarers.
Caressa is currently available in English for download from the App Store and Google Play in Sweden and the UK. In addition, it is planned to be available in Swedish later this year. The app is offered free for download, and users have the option to access a three-month free trial.