For the seventh consecutive year, Kimberly-Clark’s Huggies® brand and Walgreens are coming together to raise awareness of diaper need in the United States, supporting those struggling with providing diapers for their children. One in two families in the U.S. experience diaper need and are unable to provide enough diapers to help keep their child’s skin clean, dry and healthy.
Now Huggies and Walgreens are encouraging people across the country to help support this important cause. For every pack of Huggies Diapers purchased at a Walgreens store or online at Walgreens.com through September 30, Huggies will donate a day’s worth of diapers to the National Diaper Bank Network – up to one million diapers. Since 2011, Huggies and the National Diaper Bank Network have helped provide more than 200 million diapers to those in need as part of its Project Hug initiative.
“When a baby doesn’t have access to clean diapers, they’re exposed to potential health risks, which is the driving force behind this collaboration with Walgreens and The National Diaper Bank Network,” said Robert Raines, Vice President of Marketing for Huggies North America. “Many people don’t realize how prevalent diaper need is in our country, and through this partnership, we will educate and encourage people to join us in supporting families to help babies thrive.”
“Walgreens is proud to team up with Huggies for the seventh consecutive year to drive access to, and awareness of, diaper need in our communities,” said Alethia Jackson, SVP, ESG and Chief DEI Officer at Walgreens Boots Alliance. “Supporting the health of the communities we serve across America is integral to our purpose of creating more joyful lives through better health.”