In partnership with Mind, a mental health-focused charity, Kimberly-Clark’s Kleenex® Brand in the UK has launched a new range of eye-catching tissue boxes for its ‘Take a Moment’ collection, which was designed to encourage people to take care of their mental well-being.
According to a note on K-C’s LinkedIn page, throughout the COVID-19 pandemic, mental health services and support have been in high demand. Last year alone, Mind’s mental health information was accessed over 20 million times – the highest number on record.
“We believe mental health is just as important as our physical health,” the company wrote on Kleenex UK website. “That’s why we’ve designed this bold new collection, to act as a little reminder to Take a Moment for yourself whenever you need it. When you buy a box from this new collection, we’ll donate to mental health charity Mind to ensure more people get the mental health support their need.”
The brand will donate a portion of its sales (minimum of $137,630/£100,000) from the ‘Take A Moment’ collection to Mind and fund up to 25,000 calls to support the charity’s ‘Infoline.’