North American Tissue News

Kimberly-Clark’s Creative Work Has New Executive

Andrea Siqueira will be responsible for overseeing advertising campaigns for brands such as Cottonelle and Kleenex

Publicist Andrea Siqueira will oversee creative work for Kimberly-Clark’s portfolio of consumer brands, including Cottonelle and Kleenex.

Andrea was announced as the new ECD (Executive Creative Director) of FCB (Foot, Cone & Belding) Chicago, which provides services to the consumer goods multinational. FCB is one of the largest global networks of advertising agencies and belongs to the American holding IPG (Interpublic Group).

The professional will share the ECD position with Andrew Lincoln. The duo will report directly to creative director Andrés Ordóñez.

The publicist, who is Brazilian, spent the last three years at BETC Havas São Paulo, where she was responsible for campaigns for major brands such as Hershey, Puma, Citröen and PepsiCo eQlibri.

“It is a privilege and a responsibility to join FCB Chicago, the winning agency that helped FCB become Cannes Network of the Year. I’m excited to continue this momentum working closely with Andrés Ordóñez, Kelly Graves and Susan Credle, in addition to all the great talent in the FCB offices,” said Andrea, in a statement from FCB Chicago.

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