Sainbury’s, the second largest chain of supermarkets in the United Kingdom, launched its new own-brand double length toilet rolls, with a reduction of plastic that helps customers to be more sustainable. The new multipack rolls include double the number of sheets on each roll compared to the retailer’s standard offerings and on average use 30% less plastic, wich may save a total of 84 tonnes of plastic.
By fitting more paper onto each roll, the toilet rolls take up less space, a reduction that will lead to removing 28% of lorries from the required for supplier transportation, minimizing the emissions of greenhouse gases. The move is the latest in a string of plastic reductions as part of the retailer’s ongoing commitment to halve its own brand plastic packaging by 2025.
The new double toilet rolls are now available in-store and online, costing from £1.75 for a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls.
However, all toilet roll plastic packaging is recyclable. Customers can simply bring it to one of Sainsbury’s front-of-store flexible plastics recycling points. The points are available in all Sainsbury’s UK supermarkets, helping customers to correctly dispose of flexible plastic packaging.
Lasting longer and now lower in cost, the new double toilet rolls are just another way Sainsbury’s offers customers high-quality and great value.