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Sofidel partners with charities to donate essential products to vulnerable families in the UK

Company supports Multibanks in providing hygiene items to assist those affected by poverty

Sofidel, one of the world’s leading manufacturers of paper towels for hygienic and domestic use, has announced its contribution of essential products, such as toilet paper and kitchen towels, to two Multibanks in the UK: “Cwtch Mawr” (Big Hug) in Wales and “Felix’s Multibank” in London. These initiatives are managed by charities, including Swansea Faith in Families and The Felix Project, which work to redistribute products to vulnerable families.

The Multibanks, co-founded by former UK Prime Minister Gordon Brown and Amazon, were established in response to high levels of poverty and deprivation in the country. Operating as community donation centers, they are run by charity partners who distribute essential items, including personal hygiene products, bedding, and clothing, through a network of professionals, including teachers, social workers, and local charities.

Francesco Pastore, Sofidel’s marketing and sales director, stated: “At Sofidel, we are happy to join this valuable, multi-stakeholder program and are committed to supporting the communities in which we operate. It is a way for us to show solidarity to people affected by poverty and try to make a real difference in their daily lives”.

Gordon Brown emphasized the importance of these donations, stating: “The impact of austerity and the cost-of-living crisis continues to be a huge burden on too many British families. These donations mean so much to the hard-pressed families that will receive the toilet tissue because the pennies they can save here can be stretched to make their ends meet a little further towards the end of the month. For our Multibank families that means the difference between worrying and worrying themselves sick”.

John Boumphrey, Amazon UK manager and co-founder of the UK Multibank Network, added: “Our goal is to help as many families as possible by connecting surplus essentials from businesses across the UK with those who need it most. We’ve already supported more than 400,000 families and we warmly welcome Sofidel to our coalition of donors who will enable us to help even more people in need”.

For more information about this initiative and how to join the UK Multibank Network, visit themultibank.co.uk.

Source
Grocery Gazette
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