Sofidel teams up with WWF Italia for Earth Hour 2021

Sofidel is once again working alongside WWF Italia to promote Earth Hour, scheduled to take place across the world tomorrow, Saturday the 27^th of March, at 8:30 pm local time. For the 13th edition of the global event, WWF once again invites institutions, communities and citizens to turn off their lights for an hour and reflect on the importance of our choices for the preservation of nature.

Our health depends on the health of the planet. During the past year of pandemic and environmental emergency, we have come to realise this even more. Global biodiversity is in decline. According to WWF’s latest Living Planet Report, 75% of the earth’s surface not covered by ice has already been significantly altered, and most of the oceans are overfished. The destruction and degradation of forests, wetlands, grasslands, coral reefs and other ecosystems have resulted in an average decline of 68% in vertebrate populations worldwide since 1970. Conservation and restoration of natural systems are also essential to counter climate disaster, just as decarbonisation actions need to be accelerated. A healthy planet is a guarantee for future generations, but nature cannot do it all alone. Earth Hour is an opportunity to show how close you are to nature and to do something good for the planet and all its inhabitants, joining your voice to that of millions of other people around the world.

This year there will again be huge participation in the initiative. In Italy, the formula of turning off the lights of monuments, buildings, squares and streets has been confirmed. In Rome, for example, the lights at the Colosseum and St. Peter’s Basilica will be turned off. Due to the ongoing emergency, the event, featuring a rich programme of content, including in-depth information and testimonial contributions, will take place on WWF’s online channels. Sofidel will join Earth Hour 2021 by switching off the lights at its Italian and US plants, and by sharing the initiative on its internal and external communication channels.

You can contribute to the visibility of the initiative by sharing content posted by WWF and WWF Italia on social media. In 2020, despite the difficulties on account of the restrictions adopted due to the onset of the spread of the COVID-19 pandemic, as many as 190 countries were involved. 2.2 million monuments and institutional and private buildings turned off their lights, over 4.7 billion messages were shared on social media and the web using #EarthHour, #connect2earth and other related hashtags.