Navigator launches Amoos Max and expands its paper towel portfolio

The Navigator Company has expanded its paper towel line with the launch of Amoos Max, a compact roll that combines performance, practicality, and sustainability. With twice as many sheets per roll as Amoos Resistant, the standard reference in the line, the new product offers greater durability and performance in a compact, easy-to-store format.

Amos Max also contributes to greater logistical efficiency, as the concentration of paper in each roll optimizes transportation and reduces associated emissions. The product is FSC® certified and has the Ecolabel seal, ensuring that its production originates from responsibly managed forests and that it is safe for contact with food.

Two-ply, the rolls are strong and highly absorbent, suitable for heavy cleaning, but also economical and versatile for everyday tasks. Available in packs of three rolls, Amoos Max joins the Amoos family, which already includes solutions such as Amoos Resistant, Amoos Power Lemon, and Amoos Calorie Control.

According to Navigator, compact formats have gained popularity among consumers, especially in Spain, where the three-roll format achieved a 40.4% market share, according to Kantar data for FYEQ1 2024. The Amoos brand, the second largest Iberian player in the sector, was the fastest growing in Spanish consumption in 2023, consolidating its presence in the Iberian Peninsula and paving the way for new launches.

In 2025, the brand received awards such as Cinco Estrelas, Consumer Choice, and Product of the Year, reinforcing consumer confidence and the appreciation of the quality of its products.