Kruger unveils 2026 Cashmere Collection to raise funds for breast cancer initiatives
Featuring designs by 16 Canadian designers, the collection raises funds through public voting and sales of specially marked Cashmere and Purex bathroom tissue packages
Kruger has unveiled the 2026 edition of its Cashmere Collection, an initiative that brings together Canadian designers to create couture pieces using the company’s bathroom tissue while raising funds for breast cancer-related initiatives.
Now in its 23rd year, the collection features designs by 16 Canadian designers developed around the theme of Symphony. According to the company, the initiative has raised more than $5.6 million since 2004 to support breast cancer awareness, research and community programs.
The company is inviting Canadians to vote for their favourite design through the Cashmere Collection website. For each vote submitted, Cashmere will donate $1 to breast cancer initiatives through its charitable partners, the Canadian Cancer Society and the Quebec Breast Cancer Foundation, up to a total of $100,000.
Consumers can also contribute by purchasing specially marked pink ribbon packages of Cashmere and Purex bathroom tissue. For each package sold, an additional $1 will be donated to the cause through the same charitable partners, subject to a separate limit of $100,000.
Through the annual collection and its associated fundraising activities, Kruger aims to support efforts related to breast cancer awareness, research and community programs.
