Georgia-Pacific elevates sustainable commitment with $550 million Brawny® Project

The Georgia-Pacific team at the Broadway facility in Green Bay, Wisconsin, has reached a significant milestone by signing and erecting the last structural beam for the $550 million Brawny® project. This initiative, which began in July 2022 and is scheduled for completion in 2024, focuses on the construction of an innovative paper machine with air-drying technology (ADT), employing heat to improve the softness and absorbency of paper during the drying process. The new machine will produce thousands of tons of paper to produce millions of boxes of paper towels under the Brawny® brand and other premium brands.

As part of its commitment to sustainability, Georgia-Pacific has expanded the infrastructure for stormwater reuse in the papermaking process, increasing capacity by 10,000 feet. The Brawny® project, which covers approximately 600,000 square feet, highlights the company’s effort to combine quality and sustainability in its paper production.

Currently, the Broadway plant in Green Bay operates seven paper machines, focused on the production of paper products for retail and out-of-home use. This investment will not only positively impact the company’s retail business, but will also generate at least 100 new jobs, adding to the mill’s current 850 employees.

“This truly is an investment in our customers and consumers who value the quality of our products,” said Christian Fischer, Georgia-Pacific president and CEO. “We appreciate the local community, Brown County, state officials, and all of our employees’ hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long term.”