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P&G and 50L Home Coalition to promote water security

“Together, we can transform the way we use water and energy and create a more resilient, low-carbon water future for our communities and planet” – P&G

P&G spearheaded the 50L Home Coalition, a global action-orientated platform that aims to reinvent the future of urban water use through irresistible innovations that reduce carbon emissions and promote water security for all while making 50 liters of daily water use per person feel like 500 liters.

Convened by the WBCSD – World Business Council for Sustainable Development, the World Economic Forum, the 2030 Water Resources Group, the Coalition is led by a pioneering group of private sector, public sector and civil society representatives and it addresses two of the world’s most pressing global challenges: water security and climate change.

“Together, we can transform the way we use water and energy and create a more resilient, low-carbon water future for our communities and planet,” P&G wrote on its LinkledIn page.

For more information, visit the 50L Home Coalition: https://50lhome.org/

ABOUT 50L HOME COALITION

The 50 Litre Home Coalition (50L Home, the Coalition) is a global, multi-stakeholder action-oriented platform to address two of the most pressing global challenges:  water security and climate change. Launched in October 2020, 50L Home works with private sector companies, civil society groups, intergovernmental organizations, local governments, and knowledge leaders to develop, scale and implement innovations for systems level change in domestic urban water management and responsible water usage in the home.

The Coalition is convened by the World Economic Forum (WEF), the 2030 Water Resources Group (2030WRG) and the World Business Council for Sustainable Development (WBCSD). 50L Home has initially brought together a pioneering group of private sector, public sector and civil society representatives, including Arcadis, Electrolux, ENGIE, Grundfos, Kohler, Procter & Gamble, and Suez.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit https://www.pg.com/news.

Source
P&G
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